The Highs and Lows

I have been really pathetic past couple of days. But we all need those days now and then. When you experience something that tears you between what you know is right and what you know will make you happy. It can be professional or personal life. “Succumb” – my heart tells me. “It’s not you” – my mind chastises. Not being a very strong person I always take the easy route. Turn to Him. Lay it all out into the open and tell Him to do for me what’s right because I don’t have the strength. So, when I was weak, He stepped in. I tell you dudettes, His decisions are realllllyyyyy tough and you gotta be a 100% sure you want an intervention. So I was saying … I have been down in the dumps, hating myself, hating on the world, hating on everything. And I am still not all the way OK but the worse is over. I am here writing this blog, ain’t I? So … deep breath … inhale … and EXHALE. Phewww …

Back to my former glory .. almost.

I was at Alauddin Academy. You know about that, right? It’s crazy fun, I tell you. And so gratifying. The online work workshop is going well thanks to the very hard work of Amna Zafar. Initially the plan was to just teach them basics of Elance and let them figure out other things on their own. But seeing how enthusiastic everyone is and what a wonderful bunch of students we have, we are now covering all the basis. So Elance, oDesk, Freelancer and LivePerson. Also, basics of blogging, creating WordPress websites using simple templates (tweaks really), Facebook and Twitter and how to use them for running small online businesses. Exciting, right!

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Again, I request you … if you have any data entry work or SEO article work or some other small thing you think you wouldn’t mind getting done on the cheap while helping these women please ping me.

So long.

OK Byeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

‘Sup, Doc?

Loads of cool stuff happening.

1. My First Event: I suck at organizing events no matter how tiny. But 2014 saw to it that I cross that bridge too. With the help of my very sweet student volunteer, Arooj Perzada, I gathered a group of about 35-45 people at the University of Engineering and Technology (UET) in Lahore, Pakistan for GIST’s live webinar “Crowdfund Your Startup Venture” showing from the State Department in Washington DC, US. You can see the album here courtesy of the amazing The AppJuice team which was our official social media partner. You can also read about the event here and here. You can also watch a recording of the live event here (they took a q towards the end from your’s truly ;) )

GIST TechConnect

2. Bringing Technovation to Pakistan: How many times have you heard that technology is just not for girls? That’s exactly what Technovation is trying to change. Its a Not-for-Profit based in Silicon Valley. It encourages school girls to make smartphone apps using a simple software that works like LEGO-blocks. Girls decide on a social problem, find a way to solve the problem via a smartphone app, and then build a business plan around it. Winning entries get to pitch to real investors in Silicon Valley. How cool is that? NO! That wasn’t a question. It was … kind of … if the answer is YES ITS AWESOME COOL!! *glare. OK so I have been in touch with the team for a while and this year I got some schools in dear ol’ Pk involved. We have the Liberal Arts High School from Islamabad, Alaudin Academy Lahore and Sedna School Hunza. I have high hopes for these girls. Also, if you or someone you know is a phone app developer and would like to volunteer their time (2 hours a week) please contact me. Let’s see how this goes.

Technovation Challenge Pakistan

3. The Portkey: I am suffering from a Harry Potter hangover. I miss it. *sob. Have finally found someone I think I can trust my baby with Yeah am talking about WDL. This company is making my web portal. Am super excited. This is something I have wanted since I started the company but just could never muster up the courage to actually work on it. Also, the fact I am perpetually broke didn’t help things much. I realize that now is as good a time as any. Gotta make it happen. So wish me luck peeps.

4. Elance Trainings: Am starting the first batch of Elance training in Alaudin Academy with a batch of 25 women. Amna Zafar, an Elance user and a very successful freelancer from Pakistan, will conduct the training. If you have any small data entry / data scraping projects you can send our way, please contact me.

Alauddin Academy

5. Guest from the US: Took a one day hurricane trip to Islo-land to attend a luncheon in honor of Catherine Russell, United States Ambassador for Global Women’s Issues. Had met her predecessor, Melanne Verveer, during the famous Project Artemis/GS 10k Women. Found out Saba Nazneen Ghori, one of our hosts at the US State Department, is temporarily working at the US Embassy Islamabad. It was so exciting to see her – like those 3 weeks weren’t just a dream. :) Met some exceptional Pakistani women including Dr Sania Nishtar, Sabeen Haque, and Saddafe Abidi.

6. Hunza on Elance: Great news coming out of Hunza. Just so haters won’t call me names, I am not taking credit for this. The IT Centers are run independently by KADO. I merely advise on best practices, chalking out course work, help with marketing and whenever possible, connect them to work. Trainess at the centers are finding online work. They are involved with writing projects with AllVoices, formatting eBook on Elance. I am soooo psyched for them. Can’t wait to meet them in the summers. Here are some of their stories that they shared independently. WDL NEVER shares personal stories of its service providers.

freelancers in Hunza Gilgit-Baltistan

Didar Ali Hunza KADO

7. Celebrity: 2013 was super awesome. WDL has finally started getting the recognition it deserves if I may say so myself. Was featured on Mashable, Virgin, Ashoka, ForbesElan, Express Tribune, International Business Times, WAMDA, Muftah, TechPresident, The AppJuice. It’s just been CRAZY! I am happy, proud, humbled, nervous.

Mashable

OK byeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

*The Elance Training at Alauddin Academy is not an official certification workshop. It’s conducted independently by users of Elance to help trainees use the platform.*

Harassment, Internet Censorship, And Kindness

I am mad as hell today. Actually been that way the past few days. I am not going into details except that I have threatened an expose on the harassment that takes place in the highest echelons of Pakistan’s tech sector. Am sure it happens in all spheres and in all countries but still … does that make it OK? NO.

Does anyone have ANY idea how hard it is in Pakistan for a woman to go out and get a job and pursue a career? What she doesn’t need is some ancient (grand)father figure or a sicko suffering from a horrible case of the mid-life crisis coming onto them with disgusting lines and propositions. Some of us are strong enough to give them a piece of our mind and walk away. But for majority of women its not easy. They get easily confused, start doubting themselves, even blaming themselves thinking they must have said something to encourage that kind of behavior. To you I say, ladies, you have nothing to be afraid of. If you feel uncomfortable with someone it’s because they are making you so and you have every right to let them know. If they still don’t back off, a hard smack across the face works wonders. But if you want to go for something subtle, you can seek help from various organizations in Pakistan such as AASHA, and still others that allow you to post your complaints anonymously.

^ was number one reason why I was mad. Here is Reason Number 2.

Internet Ban Pakistan

 

(Noorani = spiritual)

The stupid IT Ministry keeps banning everything. First YouTube, then Skype to phone calls, then the tinkering with Google itself. Recently they tried to ban IMDb. WHAT THE HELL! I mean why don’t we just give up the charade and just go back and start living in the caves since the original cave-inhabitants have already been “smoked out” and are now using cell phones and Internet to carry on with whatever they do. And so to protect us innocent peeps, government needs to block everything. Hurray! Better start buying caves … am sure property prices will rise significantly in Tora Bora soon enough. *grrrr

Phew … that felt good. Now with all that venom out of the way you ask … “Dudette, we know you are super awesome but how do you manage it? Like despite all the obvious and not-so-obvious challenges how do you go on being your legendary self?” To this I say, “I know sista’ friends. It’s a lil hard to believe any one person can have so much talent, killer good looks, and etc. But a few good men (okay, “people”) is all you need to keep going.” OK seriously. Just finding a few good people really makes a difference. Most people you come across turn out to be complete jerks. But the handful are such a pleasure they take away all the bitterness and negativity the majority try to bring into your life. Let me give you an example.

I needed a kick a** presentation for this accelerator in CA, USA (details later, my lovelies). Now we all know I am no good with that stuff. So wrote to random ppl asking for help. So many rose to the occasion … some being complete strangers. It was so heartwarming I tell you. And this is what keeps me going and believing and dreaming and keeps me optimistic.

OK enough … byeeeeeeeeeeeeeeeeeeeeeeeeeee

Eye-to-Eye

I have such an eye for spotting talent. *ahem. *cough. *splutter. No but seriously. Just a week or so ago I meet 10 amazing startups. I write about only 2. And one of them already is the winner of the first ever Pakathon. In case you don’t know what a Pakathon is, which means you don’t read my blog, which means you NEED TO RAISE YOUR STANDARDS … read about it HERE. iTrak has won $2000 in prize money which is a good amount for a startup in Pakistan. And it’s not just the money. It’s the exposure and the chance to collaborate with talented entrepreneurs from places like MIT and Harvard etc.

Here is a demo video of iTrak. Have a look.

iTrack Final from Asad Badruddin on Vimeo.

Best of luck to these guys. Can’t wait to see how far they go.

Image Courtesy: Plan 9

Image Courtesy: Plan 9

Also, the second team to win from Pakistan is LookOut360. This is the team I met on Friday, just 2 days ago and loved at the Pakathon venue in LUMS, Lahore. You can watch their demo HERE.

OK byeeeeeeeeeeeeeeeeeeeeeeeeeeeee

The “Pakathon”

My first ever visit to LUMS. Very exciting rickshaw ride from the other side of the city. Took about half an hour to reach. Not complaining. That comes AFTER I reached. The campus is beautiful. Very spiffy. But right outside the gate runs an open sewer as stinky as any sewer ever was. Why can’t they at least cover it? God knows LUMS has plenty of funds. The sewer does not only kill a person’s appetite with the lingering smell that doesn’t leave you for hours afterwards but can be a serious threat to kids attending the university. Dengue, anyone?

Now that that’s off my chest …

I was there to meet my mentor. Just happens he was here for something called the “Pakathon“. And this Pakathon-thingie is soooo cool. Now here is what it does (briefly). The is sort of a hackathon of social entrepreneurs brainstorming and presenting ideas to use tech for solving various issues in Pakistan such as health, education, violence prevention etc. In 3-days time, student-teams have to come up with an idea, prepare a business plan focusing on finance and marketing. 6 teams from around 20 Pakistani universities (eventually. For now, it’s just 2 universities with 6 teams each) are connected then virtually to teams and mentors from places like Harvard and MIT. The event is live streamed. Judges then deliberate and announce winners the next day. Winning goodies include up to $10k in seed funding as well as incubation at Harvard and MIT and Sloan etc.

iEnvious.

The competition is open to plans from both Pakistani as well as students from other countries studying at these institutes. I had the opportunity to speak to 2 of the 6 teams at LUMS. Came back very inspired. Especially with the idea for using teach to collect donations to send street kids to school. The other was to create a Ushahidi kind of platform to report violence, accidents, crime etc to relevant authorities using SMS. The kids were all pretty clear on what they wanted to do and had done their homework considering the ideas and plans were all prepared within 24 hours. Wow!

Can’t wait to see how they do.

You can watch the live stream here:

Watch live video from pakathon on www.justin.tv

OK byeeeeeeeeeeeeeeeeeeeeeeeee

Getting Used to Lahore

Edited post with images and links and NAMES.

I have moved to Lahore.getting introduced to the tech scene in a new city. I was comfortable in Islamabad. Knew everyone. Lahore is different. Was invited to speak at Pakistan’s tech incubator called Plan 9 twice. That was nice. Met some very exciting young people trying to make it into the tech world. If you need intro to Plan 9, it’s the place Groopic was launched & groomed.

A couple of the projects got my heart racing. The first was an optical mouse called iTrak that could be used by the disabled. The very excited founding team told me there were other similar products in the market but they were super fancy & therefore super expensive. Their entire focus was on one core functionality and that is to control the mouse after calibrating with an individual’s eyes.

The other was an app called AllSecure by TechnoIsys, a smartphone sensor that helped you locate your phone in case of theft. If a thief tries to turn it on it records his video and transmits it to the cloud notifying the owner as well as relevant authorities with a GPS location. How awesome is that!

So far met one exceptionally interesting “shining lights” person. He leads several ecommerce platforms in Pakistan under the Rocket Internet umbrella. These include the fashion portal Daraz.pk, famous food portal FoodPanda & general shopping store called Azmalo.pk. Did I mention he is also a gentleman? He is.

Rocket Internet

Couldn’t find a better image

Big difference I feel between Lahore & Islamabad? Erm it’s too early to say anything but yeah the Lahore tech scene has more younger people involved and is not so telco-centric. Or obsessed over the banking sector. Thank God for that. I was sick of hearing people talk about SaaS and apps and other ideas targeting Mobilink and Standard Chartered. *yawn

That’s all the updates I have for now apart from the fact that very exciting things are happening in Hunza that are keeping me awake at night dreaming, planning, grinning, believing.

Byeeeeeeeeeeeee

P.S. I write this as my mother-in-law gets her hair dyed at the salon. First ever blogpost from the iPhone app. Yayyyy. Apologies for no images. (Edited from the original version)

Twitter – That Astounding Social Network

Social Media … WOW … someone in Belize (didn’t even know it existed a while ago) factory unlocked my iPhone 4 that was on Gevey Sim. Just IMAGINE the probability of that happening a decade ago (yeah OK there was no iPhone then either but you know what I mean). It’s just so mind-boggling.

I wasn’t a fan of twitter until just recently. And I met the most fun / cool people along with losers the likes of which I didn’t know existed. Below are some of my fav ppl on Twitter:

Nadeem Farooq Paracha
@NadeemFParacha (BTW he has blocked me *tear )
Have loved the guy since his sindi topi-wearing days when he would critique local music. I used to be (still am minus Salman Ahmed) a huge Junoon fan and loved how he would praise them. Some call him Brother Grim for h is constant sarcasm but I find it entertaining. Plus, it doesn’t hurt anyone personally.

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Nabiha Mehr SheikhNabiha Mehr Sheikh
@NabihaMeher
The lady rose to fame, at least for me, coz of a blogpost on eTribune where she publicly ‘fessed up to being bipolar. Then had a huge fight with some guy on Twitter accusing him of inciting others to “do the unthinkable” to her. Love how in her passion for feminism, she constantly picks up offense over the silliest of things, pushes the boundaries between being a women-right activist to being a male-antagonist).

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Shiraz HassanShiraz Hassan
@ShirazHassan
He is a journo but anyone who knows me knows just how much I love reading papers. I enjoy his photos. He goes around the country taking pics of places no one has heard of. many of the places he photographs I have seen and passed by but have never had the time to really LOOK AT and ADMIRE.

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Saadi SattarSaadi Sattar 
@SaadiSattar
Every time I get stuck using WP this guy is the one I turn to. The kid runs a popular tech blog that he started at the age of … hold your breath … 14. So if you have a question about using wordpress, blogging, Nexus, or any gadgets, ask him. Chances are, he WILL respond and be helpful.
Blogs:
Android Muscle
Lolzz

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AmaraAmara Javed
@Amara807
Want to follow someone who will NEVER EVER tweet about politics or history or philosophy and just make you think the world was made of rainbow colored marshmallows with blue-haired, techni-color girls singing wearing disgustingly expensive designer clothes she is your gal. Have seen her grow from a 9-6 office registrar to the top fashion blogger in Pakistan. Sub-continent, Paris, NY, London, ME, she has it all covered.
Blog: Pink 2.55

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DaniDani
@iPhone5_nerd
In case you are curious about the guy that factory unlocked my iPhone, this is the dude.

 

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MadgeMiserable Madge
@MiserableMadge
This account is hilarious. Sure there is repetition but whoever is posting is doing a great job. Get my daily dose of laughter from here.

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InspirexImtiaz
@Inspirex
An extremely helpful Pakistani marketing strategist. Stuck with a questions about SEO?  Or trying to decipher GoDaddy? The guy despite being next to a complete stranger offered to help and spent a good ten minutes explaining it all. Hats off to the innate goodness of people.

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Maham AliMaham Ali
@mahamali05
Recently discovered her. She is hilarious & that’s enough for me to love her.

 

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sana saleemSana Saleem
@SanaSaleem
Meet my wife (inside joke u would only know if u were on Twitter). Don’t understand her activism tweets or posts but she can talk nonsense with girlfriends and hence she is on this most prestigious list.

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Annie ZamanQZ
@Natrani
Met at Kuch Khaas – that most snobbish of places in Islo. Changed my perception about NGO/activist types. The chocs she fed me helped as well. Love her to bits.

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My Shiny Lights People – in other words, entrepreneurs or those involved with them

Azhar RizviAzhar Rizvi
@Azhar Rizvi
My mentor.My brother. My friend. He believed in me when everyone else just laughed and even scorned. MITEnterprise Forum Pakistan’s Vice Chair. Founder Angel Fund Pakistan.

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Jehan AraJehan Ara
@Jehan_Ara
Stalked the woman shamelessly for 3 years. An inspiration for Pakistani women. President @PASHAorg. Witty. Foodie. Techie. Loves all things “i” and “G” (go figure).

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Badar KhushnoodBadar Khushnood
@Badar76
Google country head for Pk. Only G employee in Pk. Extremely humble and a thorough gentleman.

 

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Atif MumtazAtif Mumtaz
@amumtaz
An entrepreneur. Cofounder of the first job portal in Pakistan, Brightspyre. Working on an International job portal now. A friend and advisor.

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The Pushtun-This-and-Pushtun-That Types (Journos, Bloggers, Media peeps)

There were too many here that I really like to follow. The title is a compliment so no Twitter wars please. (or why not!) ;)

SesapZaiSAbaseen
@SesapZai
Blogger at BBC, Express Tribune, SesapZai.wordpress.com. Intellectual pushtun woman living in Canada and moving to France. She sketches and paints. Thinks I look like a younger (skinnier) caricature of Fauzia Kasuri and yet I still love her.

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Iftikhar FirdousIftikhar Firdous
@IftikharFirdous
Journo at Express Tribune. Only vegetarian tribal pushtun I know (or that exists).

 

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TakhalusTakhalus
@Takhalus
Jumps into random conversations between people. Shows off about his vast knowledge of history (yeah that kinda includes everything). Super secretive about his identity. As if anyone cares. Blogs at http://www.takhalus.blogspot.com/

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Usama KhiljiUsama Khilji
@UsamaKhilji
Claim to fame? He is my teacher’s son. The only teacher I was ever nervous with and made me feel like an idiot. Something called a Citizen Journalist. People seem to listen to him. Talks politics.

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Some International Tweeples

Alec RossAlec Ross
@AlecJRoss
Met Alec at the US Ambassador’s residence in Pakistan. You remember him, right? Or let this jog your memory. Yeah the same guy. I like going through links he shares and his “This day in history” tweets. Plus, he is not hard on the eyes.

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Lukas BiewaldLukas Biewald
@l2k
I need this kid to sit up and take notice of me and my work and let my workers / service providers have access to CrowdFlower. Yes, I said NEED. Imagine the difference Rs. 4000 or $40 can make in the lives of a huge untapped workforce in rural Pak. Sigh!

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Dave McClureDave McClure
@davemcclure
Cofounder of 500 Startups. ‘Nuff said. *SwirlyHearts*

Ok I think I am done. Once again – these are ppl I like to follow. Doesn’t mean this is an exclusive list of best tweeples out there. If you are here take it as a compliment and don’t read too much into anything.

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OK BYeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

P.S. No offense intended to anyone at all. If you are on the list, it’s a compliment from me – honestly – no side-dish of sarcasm served with that. Thanks

P.P.S. had to add the annoying lines coz otherwise the pics all ran into one another.

Idea for an App, Maybe?

We badly need a repository of all startups (between 0 and 5 years old).

Also, a database of ratings for these startups as well as freelancers.

This will enable startups to collaborate and bootstrap each other. Will also help people like myself find freelancers for various tasks based on their skillsets and work ethics.

work ethics

Yeah. I think it can be done via a simple Facebook App. Maybe the Pakistani Freelancers community can help. Badar Khushnood, you listening?

An app that all members of the page are required to sign up for. A rough mindmap would look like this:

Freelancers => First Name => Last Name => Skills (any 3)

I see a lot of people looking to hire for various projects. These people can also go to the app and see which freelancers offer what skills and they can directly connect with them. Once they find right person, they will check the freelancers name … something that shows s/he has hired xyz for xyz skill. At the end of the task, s/he can then leave a rating and comment.

This way, I am guessing we will have something that at least shows if service providers actually have the skills they claim. More importantly it will also solve a big problem where workers simply leave in the middle of a task or don’t do quality work.

What do you think? Is it too simplistic? Can it work? How much would it cost to build an FB app like that?

Croak Croak … Croakun

This is a long over due post about the latest buzz in social media marketing and analytics.

Croakun [...] provides real-time social media analytics and personalized actionable recommendations to improve your online presence, engaging better with your customers while being more competitive than the competitors.”

Huh?

OK to simplify, you can watch this video. http://youtu.be/Zbl8K9ANlgg Dear ol’ Govt of Pakistan has put a ban on YouTube so can’t embed. If you are in Pakistan you can STILL watch it using this proxy site (no, don’t worry it’s not Hotspot Shield). Just go to www.Vidproxy.com and paste the above YouTube URL into the QuickLinks box. ;)

Better than this, let me share some screenshots from the beta site. Yes, I have beta access since the founder, Kai Feng, is a friend and a client.

In. Your. Face. HA!

But ahem …

So suppose you want to keep a track of your Twitter conversations. Sure you can use Hootsuite but then how do you make any sense of all that data right in front of you? If you are a big business or an SME you will have to hire media experts (*eyeroll) to go through it and make some sense of it. So, you end up not only spending on the tool but also on your “experts”. Here is what croakun does.

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This is where your Twitter stream shows. You can see on the left you can change between Twitter, Facebok and even G+ and LI I believe.

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Geo Demographics tab takes all your data and puts it into neat charts based on languages and locations. Imagine how awesome this would be for an International Brand or a brand focusing on clients say in the US who speak both Hispanic and English. Possibilities are limitless.

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The Volume tab is the cumulative tweets or facebook status by hours to see what time is the most active hour about a certain keyword!

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Influencers – So if you are looking for influencers for certain keywords from your following list how would you know who are the most relevant tweeples and how they are ranked for that particular keyword? That’s where Croakun makes it all a piece of cake. Getting more and more excited? ;)

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Sentiments – ah, this gives you the pulse of twitterati. How are they feeling that day? Are they in a positive mood? This might be a great time to tell them about a new product launch. Bad mood? Yikes! Stay away – do not announce the new giveaway or what have you.

Can’t wait for it to go live.

In other news … I am well and as awesome as ever. Spending more time on Twitter than Facebook. Enjoying downloading torrents. Working with some great customers and service providers. Loving it!

OK byeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

Schmoozing

When you get invited to a US Embassy event to meet some guy working with the government, your reaction is?

Mine was … *blech

But today I was in GEEK HEAVEN I tell you.

So there is this guy called Alec Ross who is associated with Clinton and ran Obama’s election-winning Twitter campaign. Used to run a NFP. Wants to meet bloggers and ppl active in social media. The Embassy sends some bio that I skim through but all I see is “blah blah blah blah blah”. But I go anyway. I am soon moving to Peshawar (another story for another day … or  maybe not) and thought what the heck. I’ll go see the guy. And then I have never been accused of saying NO to free lunch. So that was a good incentive as well.

So I arrive at the Ambassador’s house. Am greeted by the Ambassador … had no idea who he was until much later during the conversation. Am introduced to this young-ish guy. We shake hands and he says, “Hi, I am Alec”. Me, being me, said, “Hi Alex, I am Maria”. KILL ME!

Small gathering – made me feel very fancy shmancy and important. Then Mr. Alec decided to come and sit with me and start asking about what I do. I give my very rehearsed pitch about WDL. And the usual “oh wow, how great, wonderful, excellent, fabulous” followed. Americans do that a lot, no? I have picked up on it too. “Mr XYZ, what do you do?” “I do blah blah blah”. Me: “Oh how wonderful!”

I was saying …

Yeah, I mentioned how I found most clients through LinkedIn. And he takes out his BB and says you know what – Reid Hoffman is my friend and he will be very happy to hear about this so I am gonna email him right now”.

OH 

MY

GOD!

I find it hard to type any more. My heart stopped for a minute and all I could do was give him one of my goofy grins coz I didn’t trust myself to speak. I knew I was gonna start screaming. And he asked, “You know who Reid Hoffman is?”

Gun – trigger – face – BANG

I don’t know who Hilary Clinton is but I sure know Reid Hoffman.

LinkedIn 

PayPal

eBay 

*drool

Just thinking he has my name in his inbox in an email which he will prolly lay his eyes on in the next … say … 3 hours (he is on US PT) does funny things to my heart. SHIT!

Emailing Reid Hoffman <3

I can’t talk any more. But just so you know – I wasn’t a complete idiot. I remembered to ask about PayPal. Dudettes, back me up on that one.

The land where unicorns graze in rainbow colored fields exists …

and that’s where I am gonna be for a while.

byeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee