Social Enterprise as a Business Differentiator

So, I been thinking (I do that on certain rare occasions). Back in the US, during our presentation at the State Dept, Catherine Muther happened to be one of the panelists. Trust me, she intimidated me more than the idea of being inside the State Dept. I am a horrid public speaker. I get nervous, I twitch, worse of all, I GIGGLE, and I run away. So when I breezed through the presentation (thank you, Thunderbird) I was beaming with pride and was confident of receiving a “slow clap”. Of course, that wasn’t to be. All I saw on the faces of the panelists was mild amusement. Uh-oh! Q & A starts and Muther asks, “There are so many similar service providers available, especially in India and Philippines. Why would I invest in your company?” My heart in mouth, I blanked out for a moment. But only for a moment. Until that time I believed it was the fact that we were affordable, cost-effective, and all those boring words every business throws at you. But right at that moment I knew why Women’s Digital League was different. More or less, this is what I told them …

If you are looking for the most affordable service, you can find many that beat WDL on rates hands down. If you are looking for a service with a clear niche like writing or concierge solutions, there are many others doing wonderful work at much lower rates. Born out of frustration with the lack of choices available for a “respectable” job for women and an innate abhorrence of accepting “fate” as a reason for not doing anything to make things better, WDL had no choice but to turn out the way it has. It’s a social enterprise endeavor. Simple as that! We only employ educated, skilled women to work from home on digital tasks. I strongly believe that if women are empowered they can be a strong catalyst in bringing a positive change in society. I was inside the State Dept and it wasn’t the best of times with the guy on their most wanted list killed only 2 weeks ago in Pakistan but I couldn’t help saying that if the mothers are strong, both emotionally and financially, they will raise more stable families instead of the tide of “crazy fanatics” we see now.

The world needs ventures like WDL despite there being some very negative connotations around the word “Outsourcing”. We have to be able to see the bigger picture. Is outsourcing only meant to make the rich richer and take work away from people who deserve it more and pass it on to someone less skilled? I am not going to argue the case of stolen employment opportunities for those in the developed countries; very frankly, I also don’t know what effect it is having the world over. But in my own small world, it’s changing lives. Small changes with big impacts. I am not going to share the stories of these women and sound like I was cashing on their hardships. That’s not my intention and I won’t say more, but for those living in Pakistan – you know what it means to be able to work from home doing tasks that challenge you and give you a feeling of accomplishment and satisfaction, making you realize your education was not in vain. I speak from the heart … that’s how it made me feel.

If you need someone to do your digital tasks and do them well, and paying $3/hr is a steal then WDL is what you might want to look at. For most financiers, this whole speech is not impressive enough to make them want to throw their money at you. But I also won’t even DREAM of taking money from someone who only wants to see how we are going to double the returns on that investment. It will have to be someone who is as passionate about the idea behind WDL as I am. If I never find her, no worries. I’ll do what someone said to me: “You can do business the rich (wo)man’s way and gamble a $100k on your idea, or you can do business the poor (wo)man’s way and make it a success with sheer belief, energy and talent.”

WDL, for me, is already a success because it’s not an idea any more. It’s a reality! I took the initiative and said “I’ll never know if it’ll work unless I try”. Some day, if not me, someone else will pick the idea, find my notes useful, learn from my experience, the mistakes I made, the things that worked and that didn’t, and reach more lives with it – and I assure you I am happy being the nameless, faceless person who conceived it. Maybe this self-depreciating attitude won’t take me far … and then maybe it would … will find out. Until then … I chug away …

BYEeeeeeeeeeeeeeeeeeeeeee