Business is Common Sense

The 25-yrs old does it again. Couple of days back I was whining to him about work and how I should do what my friends say and just get a job, and he says, “Business is common sense, Maria – perhaps you need to rethink your expectations”. Much as it pains me to admit it but that made sense. This blog is not about him so I’ll skip to what it actually is about. What is business really?

In her guest post on Women 2.0, Jennifer Toney, Founder and CEO of  WeMakeItSafer describes business beautifully (and I am a little jealous of her for being so eloquent).

“If I’m cursing, there is a business opportunity.” You know, every time you say, “@*#*! I hate it when that happens!” or “@*#*! Why in the world did they make it this way?!” …. if a problem is big enough and important enough that it makes you mad; if it evokes enough passion that you are writing about how stupid it is on your Facebook wall, or better yet, a three-page blog post; it just might be a problem worth solving. After all, if it irritates you, chances are good that it irritates others.”

I just LOVE the simplicity of this definition. I can relate to it when it comes to WDL. I was working as a teacher at a private school and hating every minute of it. I naturally quit though it took me three long years to reach that decision. While sitting at home, I kept thinking to myself there HAD to be a way around this problem. I couldn’t do anything but teach – no one would let me – but I am not one to give up easily …. 😀 I started looking around, found Rozee online. Wrote 200 essays for a lady in Multan for Rs. 15k. Found oDesk while shadowing her on the Internet (I am evil, I know), earned about $400 in the first month. Was approached by founder of a not-for-profit startup in SF, CA and became a full-fledged VA from a content writer. Heard about Women 2.0 Startup Competition, and became an entrepreneur. Ladies (GET OVER IT – I am a feminist), motive behind the brag? I had a problem and instead of sitting down crying about it and shouting at God for not  being fair to me, or having a sighing competitions with other women over who has had the hardest, saddest life and hence deserves a place among saints, I found a solution to the problem. I know, I am AWESOME! 😛

You don’t have to start big, you can start with making beaded jewelry, or embroidered mobile pouches and selling them on Etsy or Folksy. Or you can start from your home designing clothes for friends and family, taking pics of all the dresses you made so far and putting them on a Facebook page, or you may want to start a cooking class for little girls. It doesn’t have to be a social enterprise. It doesn’t have to have a huge social impact changing people’s lives for the better. Look at Facebook, Evernote, Angry Birds. I don’t feel like a better person for using any but man is a social animal and wants to mingle with people, we all have our own crazy ways of unwinding, many of us have trouble keeping track of our ideas. These businesses banked on those needs. Look around you and see if you can identify a problem that you can solve, something you feel passionate about, something you can do better and differently, find out if there is a market for it. Start with friends and family, neighbors, the random people you have added to your FB list, twitter – and then stop contemplating and take the plunge. See where procrastination landed Hamlet? I always say, “I’ll never know unless I do it”.

Trust me, it has its pitfalls – there are days you want to commit murder – you curse yourself for refusing to get an easy 9-5 job at some huge multinational whose owner is best buddies with your uncle – but it’s fun. The adrenaline, the small conquests, the way the world unfolds before you gives you a high like nothing else. It’s the strongest addiction ever. Try it and let me know how it goes.

OK byeeeeeeeeeeeeeeee

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