Croak Croak … Croakun

This is a long over due post about the latest buzz in social media marketing and analytics.

Croakun […] provides real-time social media analytics and personalized actionable recommendations to improve your online presence, engaging better with your customers while being more competitive than the competitors.”

Huh?

OK to simplify, you can watch this video. http://youtu.be/Zbl8K9ANlgg Dear ol’ Govt of Pakistan has put a ban on YouTube so can’t embed. If you are in Pakistan you can STILL watch it using this proxy site (no, don’t worry it’s not Hotspot Shield). Just go to www.Vidproxy.com and paste the above YouTube URL into the QuickLinks box. 😉

Better than this, let me share some screenshots from the beta site. Yes, I have beta access since the founder, Kai Feng, is a friend and a client.

In. Your. Face. HA!

But ahem …

So suppose you want to keep a track of your Twitter conversations. Sure you can use Hootsuite but then how do you make any sense of all that data right in front of you? If you are a big business or an SME you will have to hire media experts (*eyeroll) to go through it and make some sense of it. So, you end up not only spending on the tool but also on your “experts”. Here is what croakun does.

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This is where your Twitter stream shows. You can see on the left you can change between Twitter, Facebok and even G+ and LI I believe.

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Geo Demographics tab takes all your data and puts it into neat charts based on languages and locations. Imagine how awesome this would be for an International Brand or a brand focusing on clients say in the US who speak both Hispanic and English. Possibilities are limitless.

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The Volume tab is the cumulative tweets or facebook status by hours to see what time is the most active hour about a certain keyword!

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Influencers – So if you are looking for influencers for certain keywords from your following list how would you know who are the most relevant tweeples and how they are ranked for that particular keyword? That’s where Croakun makes it all a piece of cake. Getting more and more excited? 😉

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Sentiments – ah, this gives you the pulse of twitterati. How are they feeling that day? Are they in a positive mood? This might be a great time to tell them about a new product launch. Bad mood? Yikes! Stay away – do not announce the new giveaway or what have you.

Can’t wait for it to go live.

In other news … I am well and as awesome as ever. Spending more time on Twitter than Facebook. Enjoying downloading torrents. Working with some great customers and service providers. Loving it!

OK byeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

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