Interacted with a bunch of startups and more mature business owners. then darling friend Salma Jafri (@salmajafri) asked something similar on Twitter. Thought I’d share it with you loyal PakiMom-ers before I lose my urge to write.
If you have launched something stop being scared of not being able to deliver. Look at Patari. They launch an invite-only beta. This not only keeps them from getting overwhelmed while just finding a foothold. Also is a great marketing strategy ‘coz it adds the exclusivity angle. We all like feeling important and flaunting our exclusive access even if we may not use it all that much.
Also, I will continue with the Patari example since its local and more relatable. So everyone knows Patari now. Their unique selling points. Many others will jump into the field. They will have the advantage of having Patari already there having done their market research for them and all the feedback people have. The dos and donts. So developers will have no problem replicating the thing, making it prettier, cleaner, even reaching out to same artists and offering them something better/more. But while this may sound like a negative it actually could also work to Patari’s advantage. While others are copying them they can add new things, improve and roll out new features. That way their competitors will always be a step behind them. Remember the idea is easy and anyone can copy it. No big deal. I mean we know Facebook – lets make one and all become billionaires. But whats difficult is the entrepreneurial spirit that comes with it which means thinking ahead and doing new things all the time many of which may not work out but the few that do become game changers.
Feel free to disagree. Not like I care. Duh.