Croak Croak … Croakun

This is a long over due post about the latest buzz in social media marketing and analytics.

Croakun […] provides real-time social media analytics and personalized actionable recommendations to improve your online presence, engaging better with your customers while being more competitive than the competitors.”

Huh?

OK to simplify, you can watch this video.Β http://youtu.be/Zbl8K9ANlgg Dear ol’ Govt of Pakistan has put a ban on YouTube so can’t embed. If you are in Pakistan you can STILL watch it using this proxy site (no, don’t worry it’s not Hotspot Shield). Just go to www.Vidproxy.com and paste the above YouTube URL into the QuickLinks box. πŸ˜‰

Better than this, let me share some screenshots from the beta site. Yes, I have beta access since the founder, Kai Feng, is a friend and a client.

In. Your. Face. HA!

But ahem …

So suppose you want to keep a track of your Twitter conversations. Sure you can use Hootsuite but then how do you make any sense of all that data right in front of you? If you are a big business or an SME you will have to hire media experts (*eyeroll) to go through it and make some sense of it. So, you end up not only spending on the tool but also on your “experts”. Here is what croakun does.

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This is where your Twitter stream shows. You can see on the left you can change between Twitter, Facebok and even G+ and LI I believe.

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Geo Demographics tab takes all your data and puts it into neat charts based on languages and locations. Imagine how awesome this would be for an International Brand or a brand focusing on clients say in the US who speak both Hispanic and English. Possibilities are limitless.

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The Volume tab is the cumulative tweets or facebook status by hours to see what time is the most active hour about a certain keyword!

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Influencers – So if you are looking for influencers for certain keywords from your following list how would you know who are the most relevant tweeples and how they are ranked for that particular keyword? That’s where Croakun makes it all a piece of cake. Getting more and more excited? πŸ˜‰

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Sentiments – ah, this gives you the pulse of twitterati. How are they feeling that day? Are they in a positive mood? This might be a great time to tell them about a new product launch. Bad mood? Yikes! Stay away – do not announce the new giveaway or what have you.

Can’t wait for it to go live.

In other news … I am well and as awesome as ever. Spending more time on Twitter than Facebook. Enjoying downloading torrents. Working with some great customers and service providers. Loving it!

OK byeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee

Snippets from Past Few Weeks

Been a bit disturbed and distracted lately. My country is going through a really tough time and it hurts me to see it that way. Growing up I always thought people hurt other people for money, power, position. Now I am finding out they also kill for God. And a God that they all believe in but each wants the other to believe in Him exactly the same way s/he does. It’s all very confusing. I was going through my Facebook feed and I came across a quote by Rumi that resonates so well with everything happening.

“The truth was a mirror in the hands of God. It fell, and broke into pieces. Everybody took a piece of it, and they looked at it and thought they had the truth.”

Anyway ……

I got great news today from the Hunza today. The NGO that I was working with to help bring digital work to the area has received grants to train 1500 locals in various kinds of online work. 60% of those trained are going to be women. I am so excited I can’t sit still. This area has 100% literacy rate in people 30 and below. They have advance, postgrad degrees from some of the top universities in Pakistan. If this works out, it’s going to be HUGE.

In other news, am thinking of registering TDL as a not-for-profit. Am a bit hesitant as the last effort to register as a sole proprietorship ended up with no results at all. If you know someone who can help me get it done with minimal hassle and a guarantee it will work out, get me in touch please.

Saw my beautiful guapa Amy after almost 2 years! I love technology and above all, Skype. We had a great video call reminiscing, laughing, planning, catching up. Wish everyone could understand that basic human feelings remain constant through every country, age, religion … if you are loved, won’t you love back? If you are respected, aren’t you gonna give it back? And if you are valued, will you respond any differently? I can never understand people who live in a different country but refuse to truly become a part of it because they are afraid of losing their identity or afraid of being treated badly. You receive what you give.

Pakistan mornings and Arizona nights were never filled with so much laughter!!!

Pakistan mornings and Arizona nights were never filled with so much laughter!!!

Ooohhh … had these lovely keychains made for TDL by the very talented Varah Musavvir of Firefly.

We Can’t help everyone but everyone can help someone.

The Digital League - Empowering Pakistan One Digital Task at a Time

The Digital League – Empowering Pakistan One Digital Task at a Time

The Beauties

The Beauties

Thought these would be great for some marketing and for friendly give-aways.

Welcoming guys into The Digital League is proving to be a blessing and a great move. I am a feminist at heart and will always give preference to women-SPs over male ones (sorry boys!) but let’s face it – not very many women know setting up CRM systems and playing with SVGs. So am really glad to have these boys on the team now. Something tells me I am going in the right direction finally and it feels good.

OK then ….

byeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee