Pipelines and Funnels – Dammit!

Someone I revere asked me recently; “Do you honestly believe WDL can work?” Without batting an eyelid I said, “Yes!”

Ask me what my business pipeline is and I will give you a goofy grin and say, “I don’t know”. Ask me what my sale funnel is and I’ll giggle nervously and tell you I ain’t got a clue. But there is no doubt in my mind that WDL is meant to be.

Many a days I am tempted to get myself a job. Am offered good ones. Great salaries. Here is the problem. I know if I take up any of those offers I’ll make a bunch of money but I’ll never ever be happy. Now, I am no fool. Being as stubborn as I am has been a great asset in running WDL. Despite the mockery and the cruel jokes I’ve been slowly moving along. However, I am not a fool. I promised myself I would give 5 years to WDL and try make it work. I have absolutely no doubt that it is a very practical idea that can actually change the lives of many in Pakistan. But at the same time I also know sometimes you are meant to be the architect and not the mason. If I am unable to scale it up, I’ll just get it out of my system knowing I tried REALLY hard. There will be no nagging guilt telling me I quit and chickened out.

Its not easy being a woman in a very male dominated industry. Making it on your own without any connections or biz background is hard. Putting up with jeering comments about trying to be “saintly” is horrid. Being asked what you have been doing for last 3 years is hard. You can’t go to everyone and say, “Hey, I know I am where most women in the industry start from. But its’ taken me an incredible amount of sacrifice and resilience to be here where I am now and I am proud of it.” Maybe someone, some day will come and take it to the next level. I am happy I’ve got the ball rolling. Am happy I have a “case study” at least in WDL for others.

I have absolutely no clue how to run a business, I have admitted time and time again. Yes, I know crazy stuff like the infographic below:

 

But when it comes to serious stuff, I am just a literature student who somehow finds herself doing tech. All I know is this is what I am meant to do. Dunno where it will lead. Just know the journey is completely worth it.

And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here. ~ Steve Jobs